How We Helped Novea Health Specialists Go From 1,711 to 22,627 Profile Views and Dominate Local Search in Just 6 Months
This was not a “let’s post better designs” project.
This was a positioning, perception, and patient psychology rebuild.
How We Helped Novea Health Specialists Go From 1,711 to 22,627 Profile Views in Just 6 Months
“We had a functional website and Google Business Profile but patients searching locally were finding our competitors first. Towards Growing rebuilt our entire local SEO strategy from the ground up. Within 6 months our profile views jumped from 1,711 to 22,627, total clicks increased from 53 to 637, search impressions went from 1.5K to 101K and our average position improved from 41.4 to 13.1. Organic patient inquiries became consistent and predictable for the first time.”
Novea Health Specialists
Specialized Medical Clinic | Australia
The Challenges
1. Fragmented Local Presence
While Novea had a Google Business Profile and a functional website, they faced key structural gaps:
- Inconsistent business profile optimization across locations
• Limited keyword targeting for local, high-intent searches
• Sparse review acquisition strategy
• Underutilized engagement features like Q&A and posts
What this meant in practice: patients searching for relevant treatments often found competitors first—even if Novea offered superior care.
2. Low Conversion From Organic Search
The website received traffic, but it wasn’t translating into booked consultations.
Observations from preliminary audit:
- Most clicks were informational rather than high intent
• Navigation paths weren’t optimized for booking
• Mobile performance, click-to-call, and consultation CTAs were under-emphasized
• Existing content lacked location-specific focus
High search visibility doesn’t mean leads. Novea was being discovered, but not converting.
3. Aggressive Local Competition
Competitors were:
- Actively optimizing Google Business Profiles
• Publishing local content consistently
• Building a review system that highlighted services with keywords
• Running local ads
Without a structured SEO and local visibility plan, Novea risked falling behind in search results—even with strong clinical credibility.
4. Low Review Velocity and Trust Signals
Patients rely heavily on online reviews to choose healthcare providers. Novea had reviews, but:
- Few were recent
• Not service-specific
• Lacked a structured response strategy
This limited both local search ranking potential and patient confidence.
5. Lack of Data-Driven SEO Strategy
Most updates were reactive. There was no consistent system to monitor:
- Click-through rates
• Search impressions
• Average search positions
• High intent search traffic
Without data-driven adjustments, optimization was slow and inconsistent.
The Goals
Novea Health Specialists wanted:
- Increased visibility in Google Search and Maps
• Higher patient inquiries from organic search
• Improved trust and credibility through reviews
• Structured local SEO that scales across locations
• Measurable, predictable results
The focus was on real patient acquisition—not vanity metrics.
Our Strategic Rebuild
Phase 1: Google Business Profile Optimization
We treated the Google Business Profile as a high-converting storefront:
- Service descriptions rewritten for high-intent keywords
• Location-specific content added
• Appointment links prominently displayed
• Interior, exterior, and team images added for trust
• Weekly educational posts and FAQs added for engagement
What this achieved:
• Increased interactions
• Better Map pack rankings
• Improved local relevance
Phase 2: Keyword and Search Mapping
Instead of generic medical terms, we focused on:
- Treatment-specific queries
• “Near me” searches
• Location + service keywords
• Branded vs non-branded keywords
We structured the site and GBP content around patient intent. This ensured Novea would be found for searches likely to result in consultations.
Phase 3: Website Optimization
We strengthened the website to support local SEO:
- Location-specific landing pages
• Optimized headers and metadata
• Internal linking to strengthen topic clusters
• Clear mobile-first design
• Prominent CTAs for click-to-call and online bookings
This created a consistent signal across platforms: Google understood exactly what services were offered and where.
Phase 4: Review Growth & Reputation Signals
We created a structured review system:
- Post-treatment review prompts
• Keyword-aligned service mentions
• Systematic follow-ups for review velocity
• Response strategy to showcase care and authority
Reviews became a core part of trust-building, not just an afterthought.
Phase 5: Data-Led Monitoring and Optimization
We tracked:
- Total clicks and impressions
• Average CTR
• Search term discovery
• Average position over time
Adjustments were made monthly: remove low-performing content, expand what works, optimize GBP updates, and reinforce top performing location-specific pages.
The Results
After 6 months of consistent Local SEO implementation:
Google Business Profile Performance
- Total profile views increased from 1,711 to 22,627
• Profile searches consistently increased with 1,473 high-intent searches
• Mobile Map interactions accounted for 76 percent of traffic
Google Search Console Metrics
- Total clicks increased from 53 → 637 (last 3 months)
• Total impressions increased from 1.5K → 101K
• Average position improved from 41.4 → 13.1
• CTR maintained at 0.6 percent with high-intent relevance
Organic Visibility
- Non-branded treatment search visibility increased by 220 percent
• Direction requests and call clicks improved by 61 percent
• High-intent patients began discovering Novea before competitors
Long-Term Authority
- Review volume and quality increased 2.3x
• Local Map pack appearances consistently top 3 for priority searches
• Patient inquiries from organic search became predictable and high quality
Visual Impact:
Launching location-specific landing pages spiked CTR from 3–4 percent to 18–20 percent, showing immediate effect of structural optimization.
Why This Worked
We treated local SEO as patient acquisition, not just listing optimization
• Data-driven decisions ensured each update impacted conversions
• Location-specific content reinforced relevance for Google and patients
• Reputation strategy aligned with search intent
• Monthly analysis prevented random posting and wasted effort
Other agencies focus on traffic. We focus on results that matter: consultations, calls, and trust.
Final Outcome
Novea Health Specialists transformed from a clinic that was “online but invisible” into a trusted local authority:
- Patients now find them first for key searches
• Maps dominance strengthened local credibility
• Organic inquiry volume became predictable
• Long-term growth framework is in place
Towards Growing Agency didn’t just optimize for search engines. We optimized for patients and real-world results.