How We Helped Ai Aesthetic Increase Consultation Inquiries by 167% and Achieve 2.8x ROAS in Just 6 Months
This was not a “let’s post better designs” project.
This was a positioning, perception, and patient psychology rebuild.
How We Helped Ai Aesthetic Increase Consultation Inquiries by 167% and Cut Cost Per Lead by 46% in 6 Months
“Our website, social media, ads and Google profile were all operating independently with no strategy connecting them. Towards Growing rebuilt everything from the ground up. Within 6 months our consultation inquiries increased by 167%, cost per qualified lead reduced by 46%, return on ad spend improved by 2.8x and engagement increased by 148%. We went from scattered digital activity to structured digital dominance. We are no longer competing on price — we are competing on authority.”
Ai Aesthetic
Dermatology & Aesthetic Clinic | Advanced Skin & Laser Treatments
The Challenges
1. No Integrated Digital System
Their website, social media, ads, and Google profile were operating independently.
There was:
- No content strategy
• No funnel mapping
• No retargeting structure
• No tracking clarity
• No brand positioning consistency
Marketing activity existed.
Marketing architecture did not.
2. Low Quality Lead Flow
Previous ad campaigns generated:
- High volume price inquiries
• Low booking conversion rate
• Inconsistent monthly results
• No lead qualification filtering
Cost per inquiry was unstable.
Return on ad spend was unclear.
3. Weak Authority Positioning
In a saturated aesthetic market, most competitors were:
- Running discount campaigns
• Posting stock visuals
• Chasing viral trends
• Competing on pricing
Ai Aesthetic was blending into the market instead of standing above it.
4. Underutilized Platforms
- Facebook was inconsistent
• Instagram lacked structured content pillars
• TikTok had no strategic direction
• YouTube was not leveraged for authority
• Google Business was not fully optimized
• Reviews were passive instead of strategic
The digital presence was fragmented.
The Goals
Ai Aesthetic wanted:
- Premium brand positioning
• Predictable consultation flow
• Higher quality patient inquiries
• Reduced cost per qualified lead
• Stronger online authority
• Cross platform consistency
• Structured reputation management
They wanted stability, not spikes.
Our Strategy
Phase 1: Foundation Reset
We rebuilt the brand positioning around:
Clinical credibility
Results driven treatments
Personalized care
Premium perception
We defined:
- Core treatment clusters
• Target patient personas
• Messaging tone
• Visual identity structure
Everything moving forward followed that framework.
Phase 2: Social Media Systemization
Facebook and Instagram
We introduced structured content pillars:
- Treatment education
• Patient journey breakdowns
• Authority based doctor insights
• Myth correction
• FAQ clarity
• Before and after case explanations
Posting became intentional.
Within 6 months:
- Engagement rate increased by 148 percent
• Profile visits increased by 172 percent
• Direct message inquiries increased by 121 percent
• Follower growth increased by 64 percent organically
Not vanity engagement.
Treatment specific engagement.
TikTok Expansion
We positioned TikTok as awareness plus authority.
Short form educational videos improved discoverability.
Within 4 months:
- Video reach increased by 312 percent
• Average watch time increased by 41 percent
• Profile clicks increased by 88 percent
This expanded top funnel awareness significantly.
YouTube Authority Hub
We launched structured long form content:
- Detailed treatment explainers
• Consultation walkthroughs
• Recovery expectation videos
• FAQ sessions
Results within 5 months:
- 280 percent increase in channel impressions
• 3.4x increase in average watch duration
• 37 percent of new consultation patients reported watching YouTube before booking
YouTube improved trust before appointments.
That directly increased booking confidence.
Phase 3: Paid Advertising With Funnel Precision
We replaced random boosting with a 3 layer funnel structure.
Top Funnel
Video awareness campaigns
Middle Funnel
Engagement retargeting and website visitors
Bottom Funnel
Conversion focused lead generation and DM campaigns
In 6 months:
- Cost per qualified lead reduced by 46 percent
• Lead to consultation booking rate increased from 18 percent to 34 percent
• Return on ad spend improved by 2.8x
• Monthly consultation inquiries increased by 167 percent
Ad spend became predictable.
Lead quality improved significantly.
Phase 4: Local SEO and Google Optimization
We optimized:
- Google Business categories
• Service descriptions
• Q&A section
• Keyword alignment
• Review velocity
Within 5 months:
- Business profile views increased by 89 percent
• Direction requests increased by 73 percent
• Call clicks increased by 61 percent
• Non branded search visibility expanded by over 220 percent
Maps visibility strengthened consistently.
Phase 5: Reputation Management System
We implemented structured review acquisition and response strategy.
Results:
- 2.3x increase in review volume
• Maintained 4.8+ rating stability
• 68 percent of new reviews mentioned specific treatments
• Increased visibility for service based searches
Trust signals improved across platforms.
The Results
- 167 percent increase in consultation inquiries
- 46 percent reduction in cost per qualified lead
- 2.8x return on ad spend improvement
- 148 percent increase in engagement
- 89 percent increase in Google profile views
- 3.4x increase in YouTube watch duration
- Stronger branded search growth
- Higher booking conversion rate
- Improved patient trust perception
What Makes This Different
- Most agencies focus on posting.
- We focus on positioning.
- Most agencies run ads.
- We build conversion architecture.
- Most agencies ignore review keyword alignment.
- We engineer it.
- Most agencies chase viral content.
- We build authority content.
- Most agencies treat each platform separately.
- We build a connected ecosystem.
- That difference changes outcomes.
Final Outcome
Ai Aesthetic is no longer competing on price.
They are competing on authority.
They now have:
- Strong multi-platform presence
• Predictable lead flow
• Controlled ad performance
• Structured reputation growth
• Long-term digital stability
Towards Growing Agency built more than marketing.
We built a scalable digital growth engine.