App Development
Partner with digital marketing experts on a mission
To Deliver Uou Patients.
WE'LL HELP YOU PUT ALL THE PIECES OF THE DIGITAL MARKETING PUZZLE TOGETHER
Do you want to drive more patients to your practice from digital channels like search engines, email marketing and social media? Great. We will build a digital marketing strategy for you that does just that.
A successful digital marketing strategy is designed to drive more prospective patients to your website, convert these prospects into leads and those leads into bookings. Our digital advertising strategies put your practice in front of the right people at the right time—when they’re ready to book an appointment.
With OMD, you’ll never feel like you’re talking to an entry-level person with a headset on autopilot. We form true marketing partnerships with practices, combining intelligent marketing solutions with personalized messaging and strategy optimized for your practice.
5 STRONG REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY
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A WRITTEN STRATEGY PROVIDES FORMAL DIRECTION AND FOCUS
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OUR DIGITAL STRATEGY PROCESS WILL HELP YOU TO:
Set Your Goals
Define your SMART goals (specific, measurable, agreed upon, realistic and time-based).
Define Customer Journey
Identify the ideal digital channels your target audience are using. Then develop and refine the customer journey to your website and other resources.
Set Up Your Digital Marketing Infrastructure
Address all digital areas of concern including SEO, PPC, customer communications, outbound email campaigns, inbound lead nurturing, marketing automation, social posting, content creation and content marketing, and website landing pages.
Create Your Strategy
Create a digital marketing strategy document, which provides you with a plan to reach, engage and convert your prospective patients and up-sell and cross-sell to your existing patients or customers.
CUSTOMER STORY
Dr Naveen Somia is a well-known plastic surgeon in Australia specialising in Eyelid/bag surgery and breast reduction. In early 2016, Dr Naveen Somia decided to seek external help from a professional digital marketing agency that could take on the online presence of the practice. After a thorough interview and background check, OMD was commissioned to work on Dr Naveen Somia’s digital marketing strategy.
At OMD we have developed and implemented a comprehensives strategy that resulted in the following achievements:
- An increase of 109% in monthly web traffic to Dr Naveen Somia’s website.
- 227 % increase in leads
- 115 % increase in the number of new patients
- Top page 1 ranking for hyper-competitive keywords and national keywords: Eye bag surgery Sydney, Eye bag removal Sydney, Eye bag removal, Upper eyelid surgery, Lower eyelid surgery Sydney, eye lift surgery Sydney, Plastic Surgeon Bondi Junction, Plastic Surgery Bondi Junction, Cosmetic Surgery Bondi Junction.
“So far we are happy with the progress that we have made and there is one thing nice about Huyen is that every time she has the opportunity to go with a more expensive version, she always recommends the cheaper version with the video of adding value to me as a client which is very assuring, a lot different from my experience has been in the past.”
Dr Naveen Somia MBBS, PhD, FRACS Plastic Surgeon
You get access to the OMD expert marketing team comprised of:
- Technical SEO experts
- Web designers & developers
- PPC managers
- Creative content marketers
- Social media strategists
OUR DIGITAL MARKETING EXPERTISE
Web Design & Development
Our team of highly trained medical website designers understand what elements are needed to build a professional quality website that turns visitors into patients.
Google Advertising
We designed our agency to solve the core challenges medical practices face when they attempt to run a profitable Google Ads campaign.
Facebook & Instagram Advertising
We have developed a proven track record of running profitable Facebook Ads campaigns for a wide range of Medical Practices.
Search Engine Optimisation (SEO)
Our proven methodology has consistently demonstrated that using these techniques will drive visitors to your website, increase brand recognition and generate more sales and leads for your practice.
Sales Funnel
We can be your reliable online marketing expert – available on-demand – who could recommend specific solutions to attract and convert prospects and then put those recommendations into practice.
Content Marketing
Yep, content is everywhere, which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Reputation Building (PR Services)
We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.
Email Marketing
Email Marketing is meant to build loyalty, trust, or brand awareness and ultimately generate business for you. Not only does email generate more visitors, but it also generates more sales.
OUR SUCCESSFUL CASE STUDIES
