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Is Your Medical Website Helping or Hurting Patient Enquiries?

Our Medical Website Audit shows clinics, hospitals, and specialty practices exactly what’s blocking trust, conversions, and bookings on their website.

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Why Most Clinics Don’t Need A New Websites

Here’s the uncomfortable truth.Many clinics rebuild their website when they don’t need to And many clinics don’t rebuild when they absolutely should.What’s missing is clarity.A website audit answers one simple question:

What’s actually holding your website back?

Sometimes it’s:

  • Poor structure
  • Weak calls to action
  • Mobile usability
  • Trust gaps
  • Slow load speed

Not bad design.

Redesigning without knowing this first is expensive guessing.

Who This Audit Is For

This Audit Is For

  • Clinics already getting traffic but low enquiries

  • Practices running ads that don’t convert well

  • Doctors unsure if their website is the problem

  • Multi-location clinics planning growth

Healthcare organizations considering a redesign

This Audit Is Not For

  • Clinics wanting free advice with no intent to act

  • DIY websites with no real traffic

  • Price shoppers looking for templates

This audit is meant to lead to decisions, not opinions.

What We Actually Audit
WE Review
Strategy & Targeting

We define who you should reach and why. This includes audience research, positioning, and targeting strategies aligned with your services and locations.

Campaign Execution

We manage ad copy, creative testing, lead ads, budget control, and optimization. Decisions are based on performance, not guesswork.

Conversion & Growth

We support remarketing, tracking, and integration with systems such as CRM, SMS, and email follow-up so enquiries don’t fall through the cracks.

What You Get From The Audit

You’ll receive:

  • A clear breakdown of what’s working
  • A list of what’s hurting conversions
  • Priority fixes ranked by impact
  • Honest guidance on whether you need a redesign or not

No fluff.No technical overload.No pressure.

Just clarity.

Why This Audit Is Different

We don’t audit websites in isolation.

We look at how your website supports:

  • Google Ads
  • SEO
  • Patient follow-up
  • Long-term growth

Because a medical website isn’t a brochure.
 It’s part of a system.

If your website is the weak link, we’ll show you.
 If it’s not, we’ll say that too.

How The Audit Process Work
Intake

 We learn about your services, locations, and goals.

Deep Review

We audit structure, messaging, performance, and usability.

Findings Summary

We organize issues by priority and impact.

Recommendation Call

We walk you through what to fix and why.

This is about understanding first.
Execution comes later.

Common Questions
Do I need to redesign my website after the audit?

 Not always. Many clinics only need targeted improvements.

No. We explain everything in plain language.

 No. The audit stands on its own.

 No. We work with clinics, hospitals, specialty practices, and healthcare organizations.

WE'LL HELP YOU PUT ALL THE PIECES OF THE DIGITAL MARKETING PUZZLE TOGETHER

“We have received positive feedback from our visits to GPs organised by OMD, they managed to book 7 GP visits for us in the first 2 weeks. GP marketing is 100% critical in terms of growing the practices.

There are no hiccups in OMD process, they are very responsive in communicating with us via text messages, emails and phone calls to notify us on the booked meetings.

They came up with the 12 month campaign plan called Dream 100 Referrals to target the best GPs in the suburbs that we would like to speak to and they follow up with these GPs via emails, faxes, and mails consistently. They call the GPs the day before and the day of the meetings to make sure the GP representatives show up for these appointments.

In general, so far we are happy with the website and online presence that OMD set up and the OMD performance in SEO, Google Ads and referral marketing campaign.”

Dr Hugh Stephen Winters
Neurologist and Owner of Cura Medical Specialists

ARE YOU UNHAPPY WITH THE SMALL NUMBER OF DOCTORS REFERRING TO YOUR PRACTICE?
  • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?
  • Are you unhappy about the quality of referrals doctors are sending you?
  • Are these referrals inconsistent, sometimes slow and often non-existent?

We have had the opportunity to implement a dynamic and impactful referral strategy for some of our medical practice clients with incredible results. This is a unique and game-changing strategy that will grow your practice faster than many other marketing strategies.

THE DREAM 100 REFERRALS STRATEGY

Build a consistent and effective nurturing campaign to bring more referrals from GPs & other specialists to your practice.

Most of the GPs out there are not ready to refer patients to a new practice right now, therefore, you need a persistent, long-term plan to build up awareness with your prospective referring doctors to start receiving patient referrals from them.

The goal of the Dream 100 is to take the best suited prospective referring doctors from “I’ve never heard of this practice” to “What is this practice I keep hearing about?” to “I think I’ve heard of that practice” to “Yes, I’ve heard of that practice” to “Yes, I do refer my patients to that practice.”

WHO ARE YOUR DREAM 100 REFERRING DOCTORS?

They are the top 100 (or 20 or 30) potential referring doctors in your area that would bring you enough patients to keep your practice happily operating with no other sources of patients.

The “dream” referring doctors will make up 60%–80% of your referred patients. It’s the 80/20 rule in action: “80% of your results come from only 20% of your GP partners.”

As part of this strategy, we create clever, fun and engaging marketing materials and nurture them to your targeted GPs consistently through multiple channels such as emails, direct mail, social media, SMS, and even phone calls.

THE DREAM 100 STRATEGY IN 6 STEPS

The Dream 100 Strategy helps you focus your efforts on doctors
that will have the biggest impact on your bottom line.

WE CREATE A PLAN

Keeping it Simple
Avoiding Bottlenecks And Confusion
Letting Our Plan Evolve With Experience

WE IDENTIFY THE IDEAL GP PROFILE

WE CREATE THE DREAM LIST

We identify the top 100 GPs of interest (could be 20, 30, or 50)
quality over quantity. We include the following contact details:
Contact Person Name
& Title
Contact Person Name
& Title
Contact Person Name
& Title
Contact Person Name
& Title

WE DEVELOP THE MARKETING COLLATERALS

  • Retargeting on multiple platforms
  • Building trust with expertise and familiarity
  • Developing a strategy by incorporating emailing, telemarketing, Linkedin outreach and direct mail
  • Being creative, personal and inviting

WE DESIGN THE MARKETING PLAN

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WE LAUNCH THE STRATEGY

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WE WILL HELP YOU BY:

  • Identifying your Dream 100 Referring Doctors
  • Creating an impressive initial offer, such as an exclusive special report on a topic of high interest, a seminar or a VIP event they can attend.
  • Creating and sharing impressive memorable messages, and small gifts with them via email, post, fax and telephone.
  • Creating a strategy to convert potential referring doctors that came through the initial offer into loyal long-term partners.
  • Setting up the multi-channel campaigns of a 12 month duration, including content creation, email automation, direct mail campaigns, cold calling (unlimited number of contacts)
  • Sourcing and purchasing creative give-aways to be sent by direct mail as part of the campaign.
  • Designing and conducting a telemarketing campaign to reach out to targeted GPs on a weekly basis (unlimited number of contacts).
Build Your Network of Referring Doctors and Never Look for Patients Again.
Sound Good Let's Talk

 What Our Clients Say

Our clients’ success stories speak volumes about the impact of our approach. From increased patient inquiries to streamlined operations, dentists who partner with us experience measurable growth and enhanced patient engagement. Here’s what a few of them have to say about their journey with Towards Growing.

 “Since partnering with Towards Growing, our clinic has seen a steady increase in patient bookings, and our team no longer worries about missed calls. Their strategies are clear, actionable, and really tailored to healthcare. We couldn’t be happier with the results. It feels like we finally have a system that works without constant guesswork.”

Dr. Sarah Mitchell
Owner, Bright Smiles Dental

 “The number of new patient inquiries has doubled since we started working with the team. They guided us through improving our online presence and made sure our practice was visible wherever patients search. Their support has been professional and consistent every step of the way. We finally feel confident in our marketing and patient growth strategy.”
Dr. Ahmed Khan
Founder, SmileCare Clinic

Dr. Ahmed Khan
 Founder, SmileCare Clinic

“Our clinic’s growth has been remarkable in just a few months. The system they implemented is easy to follow and delivers predictable results. We feel confident that our practice is reaching the right patients at the right time, and the team is always available to help. This has completely changed the way we approach new patient acquisition.”

Emily Rogers
CEO, Family Dental & Wellness